If you want to have a LinkedIn profile that is perfect, we have prepared a list with a series of tips so that your profile does not go unnoticed.
LinkedIn is the quintessential social network for professionals. A social network where you can find infinite opportunities to work all over the world.
Millions of professionals around the world are active on LinkedIn.
If you are looking for work, whether nationally or abroad, you cannot miss the opportunities offered by this great online resource.
By the way, do you already have a LinkedIn profile? If not, do not leave it much longer, you are missing many opportunities.
Why is LinkedIn a good resource for finding a job?
LinkedIn is a social network where you can find millions of professionals from all over the world. Companies, talent hunters, human resources professionals, they work every day with LinkedIn.
Also, this social network is a great way to build a personal brand. You can make connections, show your experience and skills, and even find your next job.
But first of all, you must create a profile that truly attracts attention. To do this, below you will find a series of tips to have a perfect LinkedIn profile.
20 tips for a perfect LinkedIn profile
Here are 20 tips for having the perfect LinkedIn profile.
#1. Keep the profile updated
If you want to be found, or access a job with LinkedIn, you must keep your profile updated with the latest skills, experience, jobs and volunteering.
#2. Use professional photos
Having a LinkedIn profile with a great photograph, have a greater chance of being visited than those that do not have images or are very bad.
Use an appropriate photograph for your profile, that you appear as professional as possible. You can also add a cover photo.
#3. Include keywords in your profile
Including keywords in your LinkedIn profile is essential for employers to locate you.
These keywords have to be related to your professional profile, in this way, you will give clear information to the social network so that they can locate you.
For example, if you are a web designer, you can include web designer in the title of your profile.
#4. Create a custom URL
Creating a custom URL will make your LinkedIn profile even more professional.
Normally, the URL of your LinkedIn profile is a series of numbers. This you can change, for example, by your first and last name. Thus, when accessing your LinkedIn profile, it is displayed as follows: https://linkedin.com/name-lastname/.
To edit the URL of your profile, go to the “Edit Profile” menu. Once there, you just have to click on the Url below your name to modify it. A link will appear to create a custom Url, very simple.
#5. Get recommendations and referrals
Just like in real life, recommendations are very important to your LinkedIn profile.
It would be very good if you can get recommendations from your previous jobs and even from your university or study center to include them on your LinkedIn profile.
These references will be very important for employers or HR professionals when validating your profile.
#6. Connect with other people
LinkedIn offers the option to connect with other people on the social network.
You can send requests to other professionals in your area, former co-workers or studies, and even human resources personnel, CEOs of companies, or other professionals with whom you are interested in connecting.
#7. Write an attractive headline
The headline is one of the elements that are most fixed when viewing your profile, therefore, you must create an attractive headline.
To do this, you must follow a series of tips:
- Optimize the keyword, as we mentioned earlier.
- Add some quality (experience in web development, experience in sales, and knowledge of five languages…).
- Watch out for spelling mistakes.
- Capitalize where applicable (all caps may appear to be yelling).
- Avoid acronyms that are not known. On the internet you can see countless acronyms that can mean very different things. Watch out!
- You don’t have to fill in all the space, you can say a lot with just a few words.
- Show more than your title, using more content, you can fit more keywords.
- Do not use the word expert, a series of studies say that this word says very little about you, it is better to show your experience.
#8. Create an impressive summary
One of the qualities that LinkedIn offers is being able to prepare a summary of your professional life. Take your time and create an impressive summary that will catch the eye of recruiters.
#9. Highlights of experience, achievements, skills
Highlighting the experience, the achievements achieved or the skills obtained can be the difference between your profile and that of another person.
To make your profile more enjoyable, you can add sections to know your experience, achievements, and skills. To do this, go to “Edit Profile” and add some of the multiple functions that LinkedIn allows you.
#10. Include your blog
Don’t have a professional blog yet?
This is the time to take the plunge. It is very important for your career and will be an added value for your LinkedIn profile.
#11. Beware of spelling and typos
There is not much to say about this section.
You must review everything written, including your own name, email … If an employer finds a misspelling, he will not give you a very good image.
#12. Participate in groups
LinkedIn has a section for groups. Very similar to Facebook groups or Google plus communities.
There are groups specialized in topics, groups of job offers, etc. Select some groups according to your profile or what you are looking for and be active in them to increase the visibility of your LinkedIn profile.
SEE ALSO: How to Get Noticed on LinkedIn
#13. Add your contact information
If you want to be located, you must add your contact information.
#14. Generate multimedia content
If you want to enrich your LinkedIn profile, you can add multimedia content; this will make it less boring than just having text.
You can include photographs, images, videos, infographics… As long as everything is related to your professional profile.
#15. Make sure people can find you
Remember some of the previous points such as the url, add keywords, create good content, it will be the fruit so that they can locate you correctly each time a profile that matches yours is searched.
#16. Post messages and reports
You can post content on LinkedIn just like on other social networks. However, you must bear in mind that it is a network of professionals, be careful with what you post.
Leave the fun content for other social networks.
Messages and reports about your professional area will enrich your LinkedIn profile.
#17. Be professional
As you write your profile, as well as the photographs you show, it will be the vision that you are giving to employers. Take good care of this and be professional.
#18. Always the truth
There are many people who lie on their resumes. There are also those that do not put everything they know or skills they have and can be very good for the company that is looking for you.
You have to always go with the truth ahead, if you add something that is not true, they can always catch you and you will show a bad vision of your profile.
#19. Take your time
Take the time to carefully craft your LinkedIn profile and use it as a way to market yourself professionally. If you follow these tips, the people who find you on LinkedIn will be impressed and that is important as it will open up new opportunities for you.
#20. Linkedin is for everyone
Linkedin is not a resume where you fill in all the data and forget about it. You have to keep it active. Also, it is not only for unemployed people looking for job opportunities, it is also good to have a LinkedIn profile if you are working.
You never know when a recruiter or other professional might come along and offer you the opportunity of a lifetime.