Business Intelligence and Digital Marketing Officer - NewBalancejobs

Business Intelligence and Digital Marketing Officer

Website Lagos Business School

Business Intelligence and Digital Marketing Officer

Company: Lagos Business School

Job Code: BIDM19

Lagos Business School is committed to creating and transmitting management and business knowledge based on a Christian conception of the human person and of economic activity relevant to Nigeria and Africa at large. We strive to be a world class business school which will have a significant impact on the practice of management.

Main Purpose of Job

  • Responsible for developing and executing traditional and digital marketing plan, developing marketing materials and conducting market research.

Key Job Responsibilities

  • General marketing administration including reporting and analytics
  • Identify emerging trends with data mining, analysis and interpretation to evaluate the need for program modifications or pricing changes, and develop appropriate recommendations.
  • Develop and manage marketing materials
  • Devising strategies to drive and track online traffic to the company website and provide internal reports regularly
  • Utilizing a range of techniques including and not limited to paid search, SEO and PPC
  • Developing and managing social media strategy and engagements
  • Evaluating customer research, market conditions and competitor data


  • B.Sc in any Social Science discipline
  • MBA is an added advantage.

Required Skills:

  • Must possess computer skills, including, but not limited to Microsoft Office Suite.
  • Data analysis skills using MS-Excel and other statistical packages
  • Experience managing PPC, SEO and Affiliate programmes
  • Experience in E-commerce, SEO, PPC, Email marketing, and social media
  • Must understand and be proficient in both traditional and digital marketing.

Professional Qualification:

  • A professional qualification will be an added advantage

Cognate Experience:

  • Minimum of 3 years work experience.


Interested and qualified candidates should send their CV to: [email protected] Using the Job Code as the subject of the mail.

Note: Only short-listed candidates shall be contacted. LBS offers equal employment opportunity.

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