Senior IMC Manager – Creative & Content Job at Coca-Cola

Job Code: R – 41549

Job Summary

• The IMC Manager leads a multi-disciplinary team in delivering the complete communication package for all our marketing needs.
• This role has to be well versed in contemporary consumer communication strategies; stakeholder management; agency management; marketing / advertising industry network; team leadership; budget management; process management; along with all the demands of a complete communication package – from packaging design to complete IMC’s with digital centricity.
• This role has all three efficiency; efficacy and effectiveness built into its delivery
• It is designed to define and develop premium communication strategies and create unique brand experiences, as well as bespoke connection points
• The IMC Manager position is an evolution to include in one team the ability to build seamless offline and online brand experiences and content that excites our consumers/shoppers & customers alike
• This position will be uniquely positioned to integrate all elements from the design of communication strategies to content creation to content production in order to increase the level of synergies off and online
• The IMC Manager ensures that derived from the Business Brief, and co-partnered with Brand and Connection teams, a distilled Communication Brief goes out to creative partners with whom, in a joint effort, the team curates a Core Creative Idea which is liquid and can be amplified in multiple channels.
• This will be done by step-changing the way our communication plans are built: from TV ad focused development to holistic content development, leveraging digital as an integral component of the content strategy
• This requires close collaboration with the agencies; independent collaborators; internal stakeholders and will demand a big-dig into the idea energy of the person

Experience / Requirements

• Minimum 10 years in Advertising Strategy/Marketing Communications Role
• Minimum Bachelor’s Degree

Travel Requirements:

• 25% in total; franchise visits, workshops, trainings, marketing meetings.
• Some travel in high risk countries.
• WABU operates within a hardship VUCA environment across 33 countries.