Advertising is a form of marketing communication used to sell or promote products, services, or concepts.
There are numerous job titles and descriptions for advertising because so many phases are involved in making an advertisement.
Sponsors typically fund advertising, which is viewable on various media, including websites, newspapers, magazines, radio, television, billboards, and direct mail.
An advertising agency might develop marketing campaigns for one company or a number of clients.
SEE ALSO: How to Get a Job in Marketing and Advertising
Types of Advertising
Advertising can be divided into two categories: commercial and non-commercial. The key variations between them are as follows:
1. Commercial
Advertisers who sell a good or service are referred to as commercial advertisers.
The attributes of products and services relevant to the type of media involved are highlighted in advertisements for these items.
For example, while magazine or blog ads might be more text-based, television and video streaming ads may place a greater emphasis on images.
2. Non-commercial
Non-commercial advertisers spend money to promote something besides goods or services for consumers.
These include governmental entities, political parties, interest groups, and religious institutions.
What Are Advertising Department Titles?
Titles for positions inside corporate departments that perform sales, marketing, and advertising duties are known as the “advertising department.”
Some professions involve creativity, while others could focus on boosting sales or enhancing a brand’s reputation.
For example, an advertising department may perform the following duties:
- Promoting ad space
- Handling consumer orders from advertisers
- The making of adverts
- Creating marketing campaigns
- Giving consumers ad information
Advertising Job Titles
The most typical job titles in advertising are listed below:
1. Management
An advertising manager is in charge of all a company’s advertising initiatives.
They oversee all staff in the advertising department, manage the advertising budget, and ensure the success of each campaign, in addition to assisting with their implementation.
In addition, they are in charge of ensuring that the client is happy with the advertising methods the ad agency uses.
- Account Director
- Account Manager
- Advertising Sales Director
- Account Supervisor
- Advertising Campaign Manager
- Advertising Director
- Account Executive
- Advertising Manager
- Advertising Traffic Manager
- Broadcast Account Manager
- Creative Director
- Digital Advertising Manager
SEE ALSO: What is an Advertising Major and is it Right for Me?
2. Sales
Selling media space to advertisers is the responsibility of an advertising sales department.
For example, if they work for a magazine publisher, they may sell magazine space, such as a half-page or a full page.
They offer airtime for advertising if they work for a TV station.
They track down potential customers, arrange meetings, provide them with all the information they require, and close sales for advertising campaigns.
- Account Associate
- Account Coordinator
- Advertising Sales Agent
- Account Planner
- Advertising Sales Representative
- Account Representative
- Account Specialist
- Multi-Media Advertising Sales Manager
3. Creative Development
Creative development professionals create the graphics for web commercials, magazine and newspaper advertisements, television, brochures, and corporate reports.
These occupations typically involve good communication and attention to detail abilities, as well as creativity and training in the relevant subjects.
Advertising copywriters must easily identify spelling and grammar mistakes when writing print ads, web ads, brochures, or commercial scripts for some ad formats.
Visual conceptions are created by graphic designers, either manually or with the use of the software. Both frequently collaborate with art or creative director.
- Advertising Copywriter
- Advertising Photographer
- Art Director
- Copy Associate
- Copyeditor
- Copywriter
- Creative Technologist
- Editorial Photographer
- Graphic Artist
- Graphic Designer
- Illustrator
4. Social Media
The social media department of a business develops content for its social media platforms and engages with customers online.
They frequently ensure that the social media campaign and the company’s digital marketing plan are complementary.
This department’s roles may include:
- Tracking website traffic.
- Analyzing social media campaigns.
- Responding to inquiries from site visitors or users of social media.
The following three job titles are found in a social media department:
- Social media analyst
- Social media strategist
- Content director
5. Marketing
A marketing associate ensures the efficient operation of a marketing or advertising office.
For example, they could provide administrative work, market research, consumer data analysis, or even produce marketing and advertising materials like brochures.
Marketing associates must be proficient in written and oral communication to communicate with employers, coworkers, clients, and vendors.
- Advertising Assistant
- Assistant Buyer
- Advertising Buyer
- Advertising Specialist
- Agency Account Coordinator
- Assistant Account Executive
- Advertising Coordinator
- Assistant Media Planner
SEE ALSO: Common Advertising Job Interview Questions And Answers
Conclusion
Now you know the top 5 job titles in advertising career and their job description.
We hope this piece gives you the enlightenment you require to pick a career path in advertising.
