Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
We are recruiting to fill the position below:
Job Title: Digital Platforms Senior Manager
Job Requisition ID: R-87540
Location: Lagos, Nigeria
Job type: Full time
Travel Required: 00% – 25%
Position Overview
- The digital era is defined by changing consumer behaviors driven by tech advances. Consumers enjoy real-time interaction and total connectivity powered by contextual intelligence. This new reality is what pushes the Coca-Cola Company to “shift from TV to digital”, to expand the consumer engagement model beyond the 5 minutes per day they’re watching an influencer’s video or drinking a beverage. Owned digital experiences and products play a critical role in building 1:1 consumer engagement across the entire consumer journey and life cycle, empowered by rich first party behavioral data.
- The Digital Platforms Senior Manager will shape and execute digital platforms strategy for the Africa operating unit. The role will oversee consumer-facing web properties and digital experience platforms to ensure that platforms are technically sound and continuously improved based on data and audience insights.
- By managing a range of projects, and offering expert consultancy and support, this role will ensure that our digital products and services are delivered with an excellent standard, helping us deliver deliver a first-class experience to our digital audiences; and develop governance to enable the network to keep content and data current and relevant.
- This position reports to the Digital Platforms Director and will work closely with cross functional teams across the organization.
What You will Do For Us
- Developing and executing Digital Platforms strategy for Africa Operating Unit
- Designing strategies and plans for Owned platforms of TCCC brands in order to maximize consumer acquisition, engagement & retention
- Developing plans to localize and implement global owned platforms in the Operating Unit
- Manage those platforms with a continuous learning & iteration mindset
- Work hand in hand with global team to ensure the success of the global brands owned platforms in the Operating Unit
- Research and analyze market, the users, and the roadmap for the product.
- Providing expert perspective on consumer acquisition and activation (e.g., campaign and promotion aggregator)
- Leverage personal network and knowledge of digital tools to drive competitive experience and product advantage
- The Owned Consumer Platforms manager plays a key role in disrupt the way we do marketing and educate/spread that throughout the organization.
- Map and develop relationships with key stakeholders that will maximize TCCC owned platforms to its consumers and shoppers
- Work in partnership with other areas within Intergraded Marketing and Marketing to embed the owned platforms into the brand ecosystems
- Lead inputs into sprint planning and plan and prioritize product feature backlog and development for the product.
- Define product vision, product road-map and growth opportunities.
- The consumer platforms manager plays the role of SME on all consumer digital platforms and will be responsible for building capability in the OU (internal and partner network)
Education Requirements
- Digital – savvy: 12-15 years digital platforms experience
- Proven experience managing a website or other technical platform for the purpose of supporting consumer facing digital experiences.
- Proven experience managing a budget of any magnitude related to IT investments, ideally including evaluating technical investments and making vendor/platform selection recommendations, is preferred but not required.
- Experience working in cross-functional and cross-geographical teams is preferred
Skills:
- Customer Journey
- Digital Customer Experience
- Digital Marketing Campaigns
- Digital Services
- Digital Technology
- Online Platforms
- Technology Platforms
- Digital Marketing Platforms
- Digital Platforms
- Digital Products
Method of Application
Interested and qualified candidates should:
Click here to apply
Application Deadline 30th April, 2023.