Marketing Team Lead at AMSCO Advisory Services Nigeria Limited

Marketing Team Lead at AMSCO Advisory Services Nigeria Limited. Please ensure you read the job requirements before applying for this position.

AMSCO is a pan African Company providing personalized human Capital solutions for the development of enterprises. Our expertise has been recognized for 3 decades in more than 29 countries where more than 2000 companies trust us.

We are recruiting to fill the position below:

Job Title: Marketing Team Lead

Location: Along Lagos – Ibadan Expressway

Key Tasks and Responsibilities

• Perform as a strategic partner in developing Category Insight & Strategy. Provide support at all levels (strategic, creative, analytical, coordination)
• Interpret business strategy and determine innovative solutions supporting strategy implementation. Solutions must be relevant within the Nigeria market
• Lead partnership with local creative agencies, with inputs from Distributor Teams to design & develop market relevant, impactful integrated marketing plans, brand activation programs which deliver product growth.
• Lead diverse projects and multiple work streams and be familiar with the issues driving innovation, innovation tools and techniques
• Create and maintain the brand information systems and Brand KPIs scorecard, in partnership with Consumer Insights, analyse information and propose action plans for the team.
• Set out clear market and brand KPI’s for each innovation, concepts in partnership with Consumer Insights
• Identify and evaluate ATL and BTL strategic opportunities
• Design and maintain a knowledge management and asset repository of the brand: facts, ideas, strategies, documents, advertising etc.
• Responsible for implementing the Global Brand book & standards and monitor compliance against these (brand stewardship), in both advertising and packaging /brand graphics.
• Be an active mover of identifying winning brand activation ideas within Nigeria market and propose lift & adapt initiatives.
• Own marketing calendars for Nigeria, identify opportunities and synergies in design and execution of the plans
• Lead and direct different cross-functional projects of varied sizes and types concurrently, consisting of marketing, R&D, Supply Chain, Finance, Purchasing and external partners
• Coordinate all cross-functional activities, represent consumers internally and collaborate with leaders in varied areas on allocation across projects and resource planning.
• Align functional team  to get buy-in & commitment in order to deliver business objectives
• Lead & coordinate multiple partners in order to deliver on set brand objectives
• Lead the Marketing Team to ideate, initiate, and execute GTM strategies
• Create end-to-end marketing campaigns and manage them through traditional and alternative user acquisition paths
• Manage online brand presence and drive online engagement
• Design and communicate key campaign messaging
• Co-ordinate overall content strategy and maintain oversight over day-to-day content deployment
• Represent the Marketing Team to cross-functional groups including product management, sales, or customer support
• Management of online marketing activities including development / optimisation of PPC, landing pages, Social media, webinars, surveys and re-marketing campaigns
• Track and monitor campaign KPIs and budget utilization

Qualifications
Key Skills / Experience Required:

• Marketing / Business Tertiary qualification (degree) as minimum
• Masters in a Business related field
• Minimum of 6 years FMCG marketing experience with 2 years minimum within marketing management

Functional:

• Proven track record of successfully managing Brand engagement programs & achieving sustainable in-market results and long-term brand equity growth
• Strong functional Marketing experience with track record of delivering successful Integrated Marketing Communication programs
• Strong strategic thinking and creative skills
• Strong analytical and problem-solving skills
• Strong prior experience in any of the Nigerian non-alcoholic beverage bottling companies. (juices, sweet dinks, energy drinks etc…)

Leadership:

• Excellent collaboration & influencing skills in order to navigate a cross-functional, cross-geographical matrix to champion Nigerian market.
• Strong evidence of ability to set the agenda & navigate around complex challenges in order to deliver results
• Balancing competing priorities
• Effectiveness in filtering through & identifying the best ideas to pursue.

Application Closing Date

31st October, 2022.

Method of Application

Interested and qualified candidates should:
Click here to apply online