Tv commercials are known to be one of the best ways to market your goods and service. There are other commercials too like radio and social media commercials but TV commercials tend to be more effective as it brings in a clear picture of the goods or services you intend to buy.
One basic reason for having so many insurance commercials on TV is because the insurance industry has this amazing benefit called the law which is compulsory for all to buy auto insurance.
The insurance market has a of competition going on. You have to draw out a marketing strategy to be able to compete with other brands. No one wants to do business with a brand or company they’ve never heard of before. You will have to market your company to a stage where it starts ringing a bell to everyone.
Even though some insurance companies tend to provide services that do not satisfy their company, they present their commercials to the public to make themselves more appealing even if there is a tendency you may not like their services. This is made possible only by the power of TV commercials.
TV commercials also have the power of making their commercial jingles stick to your memory for a long time if not a lifetime. You may find yourself reciting or singing a funny or memorable line from a television commercial. I guess one just came to your mind just now.
Let’s take a look at the greatest insurance tv commercials of all time:
American Family Insurance Company
This is a big name in the world of insurance. They would not have been as popular as they are without various kinds of commercials.
A popular commercial that was aired in June 2006 features a young boy who dreams of being a flamenco dancer. His hard-working dad knows his son’s passion but decides to give him judo lessons to prevent him against neighbourhood bullies.
Later, dad walked with his son to his defence classes and the son eventually wins a belted black in judo, the father surprises his son with a flamenco outfit.
Real-life, Real Answers Campaign
This insurance company introduced a popular insurance commercial in 1986 that features a father telling his newborn girl child who is sleeping soundly about the things he intends to purchase for her which are a sandbox, a bicycle, a diamond ring before realizing he should maybe put some of it away.
The tv commercial shows his long-term security needs for his family and to build investments.
Nationwide
Do you remember this commercial that was aired in March 2016 where a wife asks her husband if he has contacted their insurance provider? He replied he’s wife said he is busy while making a mess in his home to avoid the call.
The wife discovers her husband’s nonchalant attitude and creates more mess. Their next-door neighbors see the commotion and are grateful that they feel comfortable calling Nationwide.
Prudential
The insurance commercial titled “stickers” was first aired in February 2013 on super bowl Sunday.
The commercial shows scientists experimenting with 400 people who gathered at an Austin, Texas park. They were asked a question which is “What age is the oldest person you’ve known?” The largest number of stickers was around the 100-year mark.
The 100 years pass a message that we are going to live longer hence we need to prepare for it.
State farm
This particular tv insurance commercial was given the title “hot tub”. It was directed by Renny Maslow and first aired in May 2010.
It features a group of friends sitting in a living room and suddenly the window breaks. Fortunately for them, one of them is insured by State Farm and sings a magic State Farm jingle to make his agent appear.
He convinces his friends to try it, too. Another man requests a sandwich, the other requests the young lady from 4E and a hot tub. This ad became a viral sensation that became so popular which finally generated a “Hot Tub remix.”
All state
This insurance commercial initially circulated in June 2011 with the spot title ” Teenage girl in pink SUV”.
The story portrays Mayhem Man a teen girl who drives past a theatre parking lot and hits her car into an already parked vehicle after discovering via text that her best friend kissed a boy she likes. The teen girl hits and runs and the viewers hear actor Dennis Haysbert’s voice-over “No one protects you from Mayhem like Allstate.”
Conclusion
Are you familiar with any of the insurance commercials listed above? If yes we would love to know which one. You can tell us by using our comments section below as we would love to hear it. You can likewise like and offer this article to loved ones.