SD Human Resources Limited
Online Media / Digital Marketing Manager at SD Human Resources Limited. Please ensure you read the job requirements before applying for this position.
SD Human Resources Limited is an HR consulting firm that offers recruitment, outsourcing, hr support and learning/training and development services across diverse industries.
We are recruiting to fill the position below:
Job Title: Online Media / Digital Marketing Manager
Location: Lagos Island, Lagos
Responsibilities
- Develop the digital marketing strategy based on the objectives of the organization and units
- Generating ideas to develop innovation and maximize the range of products
- Project management and coordination of all marketing functions (communication channels, ATL, BTL, digital)
- Meetings and consultations within the company, sector and with third parties
- Creating and implementing an annual marketing strategy
- Creation, coordination and implementation of ATL (TV, OOH, radio, print), BTL and digital campaigns
- Market and competition research
- Responsible for monitoring and replying within 24 – 48 hours to online reviews/comments across all social media platforms and online business directories
- Assist with the management of the brand within the digital space, ensuring brand representation is consistent across all social media channels and websites
- Stay abreast of social media trends and changes in policies which may impact our digital marketing strategy, providing recommendations on how to overcome them
- Responsible for completing weekly and monthly performance reports for the website’s analytics and digital & social media channels
- Manage the Google Adword campaigns, providing insights and recommendations to continually improve performance
- Provide videos and photos in support of public relations.
- Evaluations and reporting on media plans
- Creation, implementation and analysis of marketing plans
- Create and maintains the brands social media calendar
- Responsible for driving community engagement via social media channels
- Execute and analyze digital marketing campaigns, providing recommendations based on performance
- Design/modify existing digital content and assist in managing repository of digital and social media content to include videos, photos, testimonials, and approved content
- Assist in developing and uploading fresh content to digital platforms to include website, YouTube, and other social media outlets.
Requirements
- Bachelor’s Degree in Marketing and/or 5 – 7 years digital marketing / public relations management experience
- Previous work experience (3 – 5 years) at similar positions is required with the ability to transfer the acquired experience to related or similar working tasks in the new business environment. Experience in a marketing agency (desirable), , and experience in positions in the sectors of Marketing and/or Corporate Communications
- PR skills; advertising and media parameters; P&L analysis; familiarity with the Law in the field of media/advertising; knowledge of other laws, codes and regulations specific to the gambling industry
- Basic knowledge of applications: Adobe Creative Suite, MS Office, GOM Player, Windows Media Player, Paint, Acrobat Reader, PDF creator, VPN connection. Strong knowledge of social media platforms and online review management tools
- Demonstrating excellent oral and written communication, editing, and proofreading skills.
- Skills: communication (oral and written), organized and planning, managerial skills, analytical, adaptation to change, decision making, problem solving, initiative, innovation and creativity, risk taking, people management skills, interpersonal skills
- Expertise: strategic marketing; digital/internet/mobile marketing; ATL, BTL, CSR, direct marketing and other communication channels;
Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail
Application Deadline
17th July, 2021.