Artist managers have a daily and long-term impact on the careers of their clients.
They frequently assist clients with booking gigs; organizing record releases and tours.
They plan album projects, develop marketing and merchandising plans, get paid for their work, and establish and pursue long-term career goals.
SEE ALSO: How to become a talent manager
What Does an Artist Manager Do?
Artist managers assist in overseeing the professional careers of artists across a range of industries.
This includes artists like musicians, actors, writers, painters, and other creative types who require help managing their day-to-day commercial operations.
By locating venues for artists to perform or exhibit their work, artist managers can also assist in advancing an artist’s career.
In many cases, they serve as a point of contact between the artist and these other parties and may negotiate contracts with venues, producers, publishers, etc.
Artist Manager Job Requirements
A typical artist manager’s duties might range widely and include the following:
- To get the best conditions for clients, they may work with record labels or booking agents.
- Coordinating the artist’s appearance in public, including their choice of clothing, hairstyles, and makeup, to convey the desired impression to fans.
- Interacting with managers at other businesses to develop connections and exchange knowledge about potential clients who would be a good match for each other’s artists.
- Advertising clients on their stage presence, including their stance, body language, expressions on their faces, and gestures.
- Negotiating contracts with organizations that want to employ the artist for concerts, such as venues, promoters, or other companies.
- Locating possibilities for media exposure in outlets like radio, television, publications, and newspapers
- Checking contracts for conformity with the law and negotiating changes where needed.
- Collaborating with talent agency representatives to decide which songs should be released as singles and which should use tracks for albums.
- Keeping an eye on online music and item sales to make sure they’re bringing in enough money to pay the bills
Artist Manager Salary
The size and sector of a band, a manager, is in charge of varies according to their level of education, years of experience, and band size.
Additionally, they might receive bonus payments and commissions as additional remuneration.
- Median Annual Salary: $62,500 ($30.05/hour)
- Top 10% Annual Salary: $112,000 ($53.85/hour)
Artist Manager Job Requirements
There are a few essential skills that an artist manager ought to have, including:
Training & Experience
Many artist managers gain the specialized knowledge and abilities necessary for their position while working.
Training opportunities could include working as an artist manager’s assistant or studying the particular software and processes the business uses.
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Certifications & Licenses
When applying for work as an artist manager, it’s frequently necessary to have a current license to manage artists.
You will need to research to determine precisely what certifications are required in your target area since the rules vary from state to state.
Education
Most artist managers hold at least a bachelor’s degree in a relevant subject, such as business, art, or music.
Some aspiring artist managers pursue a master’s degree in fine arts or business administration to improve their work prospects and income possibilities.
Artist Manager Work Environment
Artist managers can work for record labels, artist management businesses, concert promoters, and artist development organizations, among other places.
They frequently travel to meet with clients or attend professional events and work a lot of overtime, including on the weekends.
How to Become an Artist Manager
Being an artist manager may be an enjoyable and fulfilling career. Before starting down this road, it’s crucial to think about what you want from your profession.
Do you prefer to collaborate with particular artists or genres of art? Do you have a passion for the commercial aspect of the arts? What type of personality do you have?
Learning about the many kinds of artist managers exists is crucial. Choose the strategy that best suits your needs and interests among the numerous possible approaches to this job.
Once you know more about what it takes to be an artist manager, you can start to build your network and look for ways to get involved.
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Conclusion
Entry-level jobs are often where artist managers begin their careers. Might promote them to more senior positions like tour manager, head of publicity, or director of artist development as they gain experience.
Those who are particularly prosperous might eventually start their management firms.
