Fan Milk recruits Brand Manager – Apply Now!

  • Full Time
  • Nigeria

Fan Milk Plc

Fan Milk PLC was proudly incorporated in 1961 and commenced full responsibility of churning out Fantastic product choices to all Nigerians since 1963. It started with a diary factory in Ibadan and a distribution centre in Lagos. In 1981 a second dairy was commissioned in Kano. Today, Fan Milk distribution network cover most of Nigeria.

Job Title: Brand Manager

Company: Fan Milk PLC

Location: Nigeria


The successful candidate will:

  • Take overall accountability for the success of the brand portfolio
  • Take accountability for short-term brand planning and execution; based on the long term brand strategy
  • Monitor and manage the Brand Health Indicators
  • Responsible for Quarterly brand reviews, Brand plans and promotion proposals
  • Develop action plans to achieve budgeted brand volumes and profit
  • Review brand plans, manage marketing budget and closely monitor execution of all marketing activities relating to brand
  • Gather and analyse company and market information for input into the development of the long term brand strategy
  • Identify new communication opportunities and implement them by employing print, design, PR, media and advertising agencies in translating brand marketing objectives into creative communication material.
  • Provide sales organization with internal information and training presentations on market, consumer behavior, brands, and new product introduction
  • Develop POSM (point of sales materials), hot spot activation programs and events & sponsorships activities in coordination with Brand & Consumer Activation Manager
Product Management:
  • Develop and implement new product launches
  • Monitor product profitability and make adjustments to brand plans, where required
  • Drive innovation, extension (growing the brand) and renovation (changes made to the brand)
  • Anticipates potential project breakdowns, and solves them before they translate into a problem
Skills, Experience and Qualification required for Brand Manager job
  • A Business related degree from an acknowledged university with a minimum of 5years relevant experience in the FMCG industry
  • Analytical, Numeric with a disruptive thinking/ mind-set
  • Continuous improvement mind-set
  • Possesses a high degree of assertiveness across cultural and educational diversity
  • Good knowledge of the FMCG market.
  • Insight in the Food market and market drivers

Nethod of Application


To apply for this job please visit

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