Digital Marketing Lead at Konga Nigeria

Konga is a leading player in the Nigerian ecommerce space, with over a thousand (1000) employees across the country, over 30 offline retail stores and many growing business subsidiaries such as KongaPay, Konga Travels and Tours, Konga Express etc.

We are searching for a talented and smart individual with a passion for the Ecommerce to function in the capacity below:

Job Title: Digital Marketing Lead

Location: Lagos, Nigeria
Type: Full Time
Job Category: Manager Level
Reports to: Head of Marketing

Job Profile

• The ideal candidate should be responsible for developing, implementing and managing marketing campaigns that promote the company and its products and/or services.
• He or she shall play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Professional Skills & Qualifications Required

• Leadership skills with the ability to set and prioritize goals
• Strong analytical skills and data-driven thinking
• Experience in optimizing landing pages and user funnels
• Proven working experience in digital marketing
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience with A/B and multivariate experiments

The ideal candidate will be responsible for:

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests

Why work with Konga?

• A unique opportunity to work in a fast paced, structured and technologically driven environment
• The opportunity to become part of a highly professional and dynamic team growing the ecommerce space in Nigeria
• An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our fast growing businesses.

Method of Application

Interested and qualified candidates should forward their updated CV (MS Word Doc and/or pdf formats) to: [email protected] using “Digital Marketing Lead” as the subject of the mail

Application Deadline   19th December, 2021.