Babban Gona
Digital Marketer Recruitment at Babban Gona. Please read through the job requirements before applying for this position.
Babban Gona – Revolutionizing agriculture. With a vision to make 1 million smallholder farmer members more money by 2025, the Babban Gona agriculture franchise overcomes a key underlying structural problem that keeps them poor – low economies of scale. Nigerian based agricultural franchise utilizing a sustainable private sector model to provide cost-effective end-to-end services to a network of franchised farmer groups. They believe that everyone deserves a secure future, and to secure this future, we must END insecurity. They believe that to end insecurity, we must make smallholder farmer members more money.
Job Title: Digital Marketer
Location: Lagos
Job Type: Full Time
Key Responsibilities
- Build, plan and implement the overall digital marketing strategy; including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain Babban Gona’s social media presence
- Responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met
- Measure and report performance of all digital marketing campaigns, and assess against set goals and targets (ROI and KPIs)
- Identify trends and insights, and optimize performance based on these insights
- Brainstorm new and creative growth strategies
- Collaborate with teams members to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies; Provide perspective for adoption where appropriate
- Ensure that the company website is easily found by the target audience
- Stay up to date with the latest technology and best practices; suggest activities and strategies for improving the quality of online content
- Track and measure SEO and Google Analytics metrics and provide reports to the head of marketing
- Build an inbound marketing plan
- Research and forecast future sales and performance trends
- Lead, supervise and motivate members of the digital marketing team
- Research competitors and provide suggestions for improvement
- Keep abreast with industry, market trends and best practices.
Reporting Line:
- This position reports to Head, Brand Marketing & Corporate Communications.
Requirements
Proven Design Experience:
- Minimum of a B.Sc in Communications, Marketing, English, Journalism or any related field
- Proven working experience in digital marketing
- 2 years of hands-on experience with SEO, Google Analytics and CRM software
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Other Requirements:
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical and data-driven skill
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
- Strong organizational skills with the ability to multitask while under pressure.
- Customer service-oriented.
Start Up Environment:
- Thrives in a fast paced, start-up environment with dynamic business priorities.
Benefits
- Competitive salary
- Health Insurance
- Pension
- Performance Bonus
- Annual paid vacation
- Group Life Insurance.
Application Deadline
Not Specified.
Method of Application
Interested and qualified candidates should:
Click here to apply online
To apply for this job please visit babbangona.zohorecruit.com.
