Marketing Executive at CrusaderSterling Pensions Limited

Marketing Executive at CrusaderSterling Pensions Limited

CrusaderSterling Pensions Limited

CrusaderSterling Pensions Limited, one of the leading Pension Fund Administrators (PFA) in Nigeria, is recruiting to fill the position below:

Job Title: Marketing Executive

Location: Asaba, Delta
Employment Type: Full-time
Department/Unit: Marketing
Reports To: Head, Marketing

General Description

  • The primary responsibility will be to develop and execute marketing strategies and campaigns to promote the firm’s pension services.
  • You will play a vital role in driving brand awareness, generating leads, and supporting the overall growth of the business.
  • This role requires a combination of creative thinking, analytical skills, and a strong understanding of the pension industry.

Educational Qualifications

  • B.Sc
  • Minimum of 2:2

Work Experience/ Requirement

  • 2-5 years in a sales/marketing position in a Pension Fund Firm

Skill/ Competency Required:

  • Marketing Strategy
  • Digital Marketing
  • Brand Management:
  • Market Research and Analysis
  • Analytical Skills
  • Adaptability and Creativity
  • Communication Skills
  • Relationship Building

Key Performance Indicators/ Measurement Criteria
Marketing Strategy and Planning:

  • Develop and implement comprehensive marketing strategies to increase brand visibility, attract new customers, and retain existing clients.
  • Conduct market research to identify customer needs, preferences, and trends, and use this information to inform marketing strategies.
  • Collaborate with the management team to set marketing objectives and establish key performance indicators (KPIs) to measure success.

Branding and Communications:

  • Maintain a strong brand identity for the pension firm and ensure consistent messaging across all marketing channels.
  • Create and oversee the production of marketing materials, including brochures, presentations, website content, and social media posts.
  • Develop and manage content marketing initiatives, including blog articles, white papers, and educational resources related to pensions and retirement planning

Digital Marketing:

  • Develop and execute digital marketing campaigns, including email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media advertising.
  • Monitor and analyse website and campaign performance metrics using tools such as Google Analytics and make data-driven recommendations for improvement.
  • Optimize the firm’s website for lead generation, user experience, and search engine visibility.

Lead Generation and Conversion:

  • Identify target market segments and develop lead generation strategies to attract potential clients.
  • Track and analyse lead conversion rates and propose strategies for improving conversion rates and sales funnels.
  • Collaborate with the sales team to nurture leads and support the conversion of prospects into customers.

Relationship Management:

  • Work closely with internal stakeholders, such as pension advisors, sales teams, and product managers, to align arketing efforts with business objectives.
  • Foster relationships with external partners, industry associations, and key influencers to 8. Ensure optimal Power Infrastructure Performance

Internal Liaison:

  • All Departments

Compensation

Net Salary: Attractive, Others: Hmo & Pension.

Method of Application

Interested and qualified candidates should send their CV to: [email protected] with “Marketing Executive” as the subject of the email

Application Deadline  28th February, 2024.