Digital Marketing Specialist at PiggyTech Global Limited (PiggyVest)

PiggyTech Global Limited (PiggyVest) is a financial service company that helps customers achieve financial freedom through responsible savings and on-the-go investment. PiggyVest is the largest online savings and investing platform in Nigeria. With a growing user base of over 1.2 million customers, PiggyVest is growing its suite of innovative products to further help people better at financial management and planning.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Nigeria
Job Type: Full-time
Level: Mid Level
Department: Branding and Marketing

About the Digital Marketing Specialist Role

• As a Digital Marketing Specialist at PiggyVest, you will be responsible for launching initiatives that promote PiggyVest’s brand, product and services.
• You will help create, plan, implement, and monitor our digital marketing campaigns across all digital media networks.
• You will collaborate with highly talented individuals from the Product Marketing, Content, and Design teams who have a track record of successfully building the PiggyVest brand.

Who Are We Looking For?
Someone who:

• Is genuinely passionate about understanding the PiggyVest brand and how it translates into the customer experience.
• Is committed to excellence and ensuring the team is successful.
• Is detail-oriented, and uses qualitative and quantitative data to develop a digital media strategy.
• Drives all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Uses data to measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identifies trends and insights and uses the information to optimize spending and performance based on the insights.
• Drives various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Has a strong analytical ability to evaluate end-to-end customer experience across multiple social media channels.
• Develops documentation and road maps for processes, A/B tests, and promotions that succeed through email.
• Has experience working with cross-functional teams to create suitable content for each stage of a customer’s digital journey.
• Provides regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
• Has experience in managing successful social media campaigns and a solid understanding of social media marketing.
• Will be involved in planning and controlling the digital marketing budget and spend by allocating budgets to different channels.
• Is constantly looking for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

Requirements

• 2 – 3 years work experience as a Digital Marketing Specialist
• Proficiency in marketing automation tools – Customer.io, Hubspot etc
• Experience with email marketing, lead nurturing and web analytics.
• In-depth knowledge of various social media platforms, including Twitter, Instagram, Facebook, Tiktok and Snapchat.

Compensation

• Competitive Salary and statutory payments.
• Medical Coverage.
• Cost of living allowance.

Application Closing Date

Not Specified.

Method of Application

Interested and qualified candidates should:
Click here to apply online

Note: Equal opportunity: We strive to be an equal opportunities employer (EoE), and commitment to this process will be expected. Our workplace is diverse, and we model this after our culture of openness and collaboration. We prohibit all forms of discrimination and harassment of any kind.